Nick Pajic | Chairman, President & CEO


Nick Pajic is the Founder, President & CEO of SmartTray International, LLC, and Chairman of the Board of Advisors. A successful serial entrepreneur and inventor, Pajic has more than 25 years experience in building and managing start-up companies in publishing and media industry. Prior to launching SmartTray International in 2011, Pajic pioneered patented advertising on the airline tray tables in 2003 onboard America West and US Airways and published inflight magazines for TWA and Western Pacific Airlines. Earlier in his career he held engineering positions at Bechtel, working on nuclear power plant projects.
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His former airline media company, SkyMedia, that he founded and grew from the ground up, sold for $38 million in 2008 in a packaged transaction worth $157 million.
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Mr. Pajic is a member of several industry organizations, and participates in panels, discussion forums, and meetings world-wide for the Travel & Transportation industry. Under Pajic’s leadership, in 2013, SmartTray was awarded "Nercomer of the Year" at the APEX Industry Symposium, and was nominated finalist for the Avion Award for "The Best Achievement in Technology".

Mr. Pajic earned his degree in Electronics Technology from the Cleveland Institute of Technology.
Smart Tray International, LLC. Headquarters
©2011-2014 • All rights reserved • Smart Tray International, LLC       Tel:  +1.602.553.1988        2999 North 44th Street, Floor 2  Phoenix, Arizona 85018 USA
Patented & patents pending
TRAY TABLES FOR THE 21ST CENTURY

SmartTray International, LLC, is an innovation leader and pioneer of proprietary, simple,
low cost, tablet device in-flight entertainment (IFE) platforms that embrace proven, user
friendly cutting edge technologies designed to greatly enhance travelers’ experience and
make the cabin safer for passengers and inflight crews.
Tel:  +1.602.553.1988    

info@TheSmartTray.com

2999 North 44th Street, Floor 2 
Phoenix, Arizona 85018 USA
Recognized with prestigious industry awards for his innovative sales strategies, people management skills and leadership, Charlie has been highly effective in successful turnarounds of bankrupt and revenue deficient businesses and has managed sales organizations toping 500 individuals including building small startup companies to multimillion enterprises.

Most recently, Charlie served as President of Brite Media Group, a leading specialty out-of-home advertising company. Before joining BMG, Charlie served as Chief Operating Officer of Clear Channel Taxi Media; COO of Taxi Media, a company Charlie grew from 3 markets and $6 million in annual sales to 14+ markets and more than $55 million in annual sales; Regional President of Commodore Media, a/k/a Capstar Broadcasting and AMFM; and Director of Sales & Development for COX Cable Communications.

Charlie holds a degree in Marketing from Florida State University.
Charlie DiToro | COO & Member of the Board of Advisors


Dr. Mark Guadagnoli, Ph. D.
Director, Passenger Experience


For the past 20 years, Dr. Guadagnoli has worked in the area of corporate optimization with companies such as Zappos.com, where he developed their corporate university, developed and ran executive off sites and worked on performance optimizations with their executive team.  Dr. Guadagnoli has also worked with companies such as Bose, Ford Motor Company, Gemvara, General Motors, Google, Sony, and Panasonic.

Dr. Guadagnoli has taught at several universities including Harvard University, UCLA, UNLV, and USC and has been featured in the New York Times and other international publications. He received his undergraduate and M.S. degrees at Texas A&M University, and Ph.D. at Auburn University (Human Performance: Cognitive Psychology).
 
Dr. Guadagnoli is currently a faculty member at UNLV and Senior Scientist at Triad Consulting, Inc. http://triadconsultinginc.com
Randy Smith | Director Business Development


Randy Smith has three decades of travel and retail senior leadership experience. He has led marketing, sales, planning and distribution efforts at airlines including pioneer new entrant PEOPLExpress, Continental, Eastern, The Trump Shuttle, Vanguard and TWA.

He was Vice President of Sales and Distribution of Midwest Airlines for six years, where he was responsible for passenger, corporate, charter and cargo sales activities; contact center operations; as well as internet and electronic distribution for the Milwaukee based carrier.

Smith has been particularly active in product innovation. He introduced a successful loyalty program for small businesses and helped introduce value driven differentiation into the sale of main cabin airline seats.

Smith holds a bachelor’s degree in Human Development and Family Studies from Cornell University.
Aaron Moncur | Director of Products Development


Aaron has been in the product development field for over 10 years. He has worked on projects ranging in diversity from iPhone cases to medical devices to solar power equipment to inflight entertainment. During his engineering and product development career, Aaron increasingly became aware of the need for a stronger integration between engineering and design aesthetic. In June of 2009, he bridged that gap by founding Pipeline Design & Engineering, LLC www.designtheproduct.com

Pipeline works closely with established companies as well as individual inventors to develop new products, and provides mechanical engineering, industrial design, and electrical engineering services.  Aaron holds a B.S. degree in mechanical engineering from Brigham Young University, and a M.S. degree in biomechanical engineering from Arizona State University.
For more than 20 years, David Schutzman has served in senior marketing and public relations roles at Ernst & Young Consulting, Capgemini, Deloitte and Archstone Consulting. 

Today, as president of David Schutzman Marketing, a firm he founded in 2009, Schutzman’s leadership and deep market insight across a variety of industry sectors has benefited dozens of small and large consultancies and technology start-ups, moving them from “best kept secrets” to national players. His efforts have contributed significantly to vital brand and thought leadership exposure, lead generation and business growth.

Most recently, Schutzman has assisted clients with disruptive technology-related product introductions in the areas of big data and analytics, mobile commerce, digital strategy, video and cloud computing.
David Schutzman | Public Relations